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Article: Want to increase your sales by 10 percent? Offer women's products.(Archery Aisle)
- Article from:
- Shooting Industry
- Article date:
- July 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fourteen years ago, I needed a pair of hunting boots. I looked in shoe stores, in catalogs, everywhere I could think of. I finally settled on a pair of boys' boots which fit across my foot but were about an inch and a half too long.
Three years ago, I faced the same challenge again. Anticipating that I'd have to buy another pair of boys' boots, I sighed, and started looking. To my surprise, I found dozens of pairs of women's boots, and finally bought a pair from a mail-order catalog.
Until recently, it was rare that women could find the outdoor clothing they needed in a retail store. Mostly because such clothing was rare.
Women who wanted hunting ...