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Article: ACCLAIM LAUNCHES 'BATMAN FOREVER' VIDEO GAME BROADCAST ADVERTISING CAMPAIGN; Specially Produced Spot Debuts On More Than 1,000 Movie Screens Nationwide.
- Article from:
- Business Wire
- Article date:
- August 29, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLEN COVE, N.Y.--(BUSINESS WIRE)--Aug. 29, 1995--Leading up to the global launch of its BATMAN(TM) FOREVER video games on September 7, based on the Warner Bros.' summer blockbuster film, Acclaim Entertainment, Inc. (NASDAQ: AKLM) has been running its broadcast campaign with a specially produced BATMAN FOREVER video game commercial, "playing" on more than 1,000 movie screens nationwide. The spot is also airing during prime time network TV, as well as on national, syndicated, cable and in top spot markets through September, and is part of Acclaim's nearly $10 million integrated worldwide marketing program behind the title. A spot radio campaign complements Acclaim's ...