Article: Books You Should Have Read.(Book of Tens)(Recommended readings)

Byline: Matt Kinsey

`Adland'

Mark Tungate

"Adland'' marks Tungate's turn as industry Virgil, a guide through advertising history. It's a tale of business built on courage, honesty and perseverance.

`Send'

David Shipley and Will Schwalbe

In a year that saw job axes fall faster than lychees into a martini glass over a few lazy e-mails, it's worth a look at this quirky tome of e-etiquette. You'll never cc the same way again.

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