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Article: CommonHealth shutters Adient, restructures.(NEWS)(Brief article)
- Article from:
- Medical Marketing & Media
- Article date:
- December 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHYSICIAN-FOCUSED agency Adient has been closed, with staff and accounts including Ortho-McNeil business, shifted to other units within WPP's CommonHealth family.
"We no longer felt it necessary to have five professional agencies," said Matt Giegerich, CommonHealth president and CEO. "It also made sense for us. If the last decade was [about] splintering out, the new model is about pulling together. Looking for synergy is the new mode."
Clients were advised of the dissolution of the 15-year-old agency gradually starting last summer, after the departure of president Guy Dess. David Chapman, who had run Adient in an acting capacity, has since shifted his ...