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Trendspotting: books on demand Part 4 a new chapter at Amazon.(TRENDSPOTTING)
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Printing News
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December 10, 2007
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Copyright informationCOPYRIGHT 2007 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Not long ago, readers searching for out-of-print books had to spend hours combing through shelves at used book stores, oftentimes only to end up empty-handed. Online retailer Amazon is changing this. With its new print-on-demand service, buyers can simply log onto Amazon.com, locate the book they want, and receive a new, full-color copy the next day.
This new way of doing business is possible thanks to Amazon's integration of HP Indigo 5000 presses. Now, when a customer orders titles from certain publishers, Amazon's fulfillment center will print the book on demand if there's not a copy already available in inventory.
Instant Gratification
Amazon is part of a ...
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