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Article: BUCKY BADGER SELLS CHEESE VERONA'S L & L FOODS HAS CREATED A NICHE IN SNACK FOODS DISTRIBUTION.(BUSINESS)(EXECUTIVE Q&A)(Column)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- December 23, 2007
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Copyright informationCOPYRIGHT 2007 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: State Journal staff
A simple idea to put an image of Bucky Badger on a stick of cheese has blossomed into a business with $10 million in annual sales.
L & L Foods of Verona is the distribution company behind the Bucky Badger brand of pretzels, tortilla chips, salsa and cheeses. The company uses various manufacturers for the thousands of items that it distributes.
Robert Lazarz joined L & L Foods in 1966, became president in 1980 and is gradually turning control of the company over to his son, Todd.
Q: How was the Bucky Badger food brand created?
A: One of those guys, my dad or his partner, decided "We ought to put a Bucky Badger on a piece of ...