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Article: THE DOHRING COMPANY REPORTS U.S. AUTO BUYERS LOYAL TO CAR BRANDS NOT DEALERSHIPS
- Article from:
- PR Newswire
- Article date:
- July 17, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENDALE, Calif., July 17 /PRNewswire/ -- According to a recent national survey of auto consumers, car buyers are much more loyal to particular vehicle makes than they are to car dealerships.
Seventy-nine percent (79%) of respondents said they were more loyal to a certain make of vehicle than a dealership. Only 13.5 percent of those asked said they were more loyal to a certain dealership than a vehicle make.
The telephone study, which was conducted by The Dohring Company, Inc. of Glendale, Calif., polled 1,253 automobile consumers from all 50 states. The poll has a margin of error of +/- 2.9 percent.
"Our research tells us that close to half of ...