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Article: The week in stats: online multichannel satisfaction drops, price drives consumer online.(Data Bank)(Custom Publishing Group Inc.)(Statistical table)(Brief article)
- Article from:
- DM News
- Article date:
- December 10, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spend on custom publishing in 2008 40% of companies said they would increase their custom publishing outlay 48% said they would maintain at the same level 2% will decrease their custom publishing outlay 6.2% increase in spending on custom publishing by for-profit companies 33.6% decrease in spending on custom publishing by nonprofit companies
Source; Custom Publishing Council (CPC) and Publications Management
Direct mail tracking strategy shows three-way split
Track both response and
value at the key code level 35%
Track both response and
value at the campaign level 31%
Track both response either at
a key code or campaign level30%
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