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Article: Professional hair care makes mark at drug chains.(Industry Overview)
- Article from:
- Chain Drug Review
- Article date:
- July 31, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Chain drug stores that devote ample space to the professional hair care category benefit from repeat customers who are willing to pay premium prices for top-quality merchandise, according to suppliers and retailers.
Many of the professional hair care products now found at drug chains have a salon heritage. Others have reached store shelves as a result of the advent of new technologies and the efforts of manufacturers to attract ethnic consumers, those who color their hair and other specific segments of the market.
For example, Alberto-Culver Co.'s professional hair care division recently began shipping three new TRESemme products: an instant ...