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Article: Actives directory.(directory of contacts of associations)(Directory)
- Article from:
- Global Cosmetic Industry
- Article date:
- December 1, 2007
CopyrightCOPYRIGHT 2007 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers are always on the lookout for products that provide more. In mature markets, in particular, products with value-added benefits are the norm. It's no longer enough for a moisturizer, for example, to compete on the shelf by its moisturizing capabilities alone. Active ingredients that minimize skin discoloration, combat wrinkles and reduce cellulite have become expected components of many products. Furthermore, suppliers are producing actives that assist the skin's natural defenses, such as protecting its collagen or activating protein synthesis, to provide marketers with additional the opportunities to add value. In addition, consumers are demanding natural actives ...