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Article: Inside out: the realities of virtual business; J@pan Inc's column concerning business possibilities outside of Japan.(Business in Second Life)(Column)

Article from:
Japan Inc.
Article date:
November 1, 2007
Author:
Copyright

"Open a nightclub, sell jewelry, become a land speculator; the choice is yours to make." No, not the text of one of Donald Trump's entrepreneur seminars, but the opening invitation on the business page of virtual community Second Life's website. Increasingly, Second Life (SL) is becoming a place where businesses naturally want to extend their operations to, or entrepreneurs decide to try out one of their latest ideas.

There are thousands of businesses operating in SL including some of the world's biggest brands from Adidas Reebok to Domino's pizza and from Calvin Klein to Mercedes Benz. However, there are really two meanings to doing business in SL. For the ...

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