Article: Vanity, insanity and fear.(Time-Warner Ted Turner and Barry Diller attempt to build media giants in opposite ways)

WHAT is the best way to build a successful media business? One week has offered two answers: the big-bang approach and the softly, softly one. The big bang came from Time Warner, a loss-making media giant with debts of $15 billion. It is contemplating the purchase of Turner Broadcasting System (TBS), a cable-TV group led by Ted Turner, for $8.5 billion in shares. Softly, softly is Barry Diller, Hollywood's most bankable executive, who on August 25th announced that he had bought control of Silver King Communications, a Florida-based company that owns 12 obscure TV stations and 27 even smaller ones in the nether regions of America's UHF band.

The Time Warner deal, if ...

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