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Keeping your eyes on the prize - building responsive customer service call centers.
- Article from:
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Business Communications Review
- Article date:
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July 1, 1995
- Author:
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Copyright informationCOPYRIGHT 1995 BCR Enterprises, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The creation of a responsive customer service call center requires investments in automatic call distributors, voice messaging systems, interactive voice response systems and other technologies. Together, they empower call center agents to identify customers and their needs as well as address the needs of customers efficiently. However, these may be achieved only with a system that monitors and reports call center performance and activity on an on-going basis.
If there is one rule that dominates the reengineering of today's businesses and institutions, it is "The customer is king." Processes and procedures are being redesigned to support one overriding principle: to be responsive to ...
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