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Article: Phil Mickelson to Host His Fans at the Ultimate Meeting; PGA Tour Professional to Appear in New Crowne Plaza Integrated Marketing Campaign with His Fans.
- Article from:
- PR Newswire
- Article date:
- January 2, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, Jan. 2 /PRNewswire-FirstCall/ -- Giving a piece of advice or sharing a personal experience is anything but ordinary when a world-renowned professional athlete lets his fans to do the talking. PGA TOUR professional Phil Mickelson will serve as the face of a unique Crowne Plaza(R) Hotels & Resorts integrated marketing campaign that encourages golf enthusiasts to appear with him in a national TV ad campaign.
Beginning January 3 through February 25, 2008, Crowne Plaza will post a series of invitations in major golf publications and distribute them to hotel guests at all U.S. properties encouraging avid fans to visit ameetingwithphil.com . At the web site, ...