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Article: The structure of search engine law.
- Article from:
- Iowa Law Review
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 University of Iowa. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INTRODUCTION
I. SEARCH ENGINE TECHNOLOGY AND BUSINESS
A. TECHNOLOGY
1. Indexing
2. Queries
3. Results
4. Content
B. BUSINESS
II. THE STRUCTURE OF SEARCH ENGINE LAW
A. USERS' INTERESTS
1. Query Privacy
2. Unbiased Results
B. PROVIDERS' INTERESTS
1. Minimizing Costs
2. Avoiding Unfair Competition
3. Prominent Placement in Results
C. THIRD PARTIES' INTERESTS
1. Ownership
2. Reputation
3. Privacy
4. User Virtue
D. SEARCH ENGINES' INTERESTS
1. Preventing Search Engine Optimization
2. Preventing Click Fraud
3. Innovation
4. ...
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Article: iProspect Survey Finds Search Engines Beat All ...
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... ... rankings in the search engines. That's where ... assistance of a search engine positioning firm ... three books on search engine positioning including ... Rankings in Internet Search Engines, and most recently, Search Engine Positioning ...
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