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Ideas & answers.(NOTABLE)(Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs)(How to Get Ideas)(Book review)
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Automotive Design & Production
- Article date:
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December 1, 2007
- Author:
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Copyright informationCOPYRIGHT 2007 Gardner Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How to Get Ideas
By Jack Foster
Berrett-Koehler; $17.95
Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
By Arthur VanGundy
AMACOM; $29.95
Ideas lead to innovations. Innovations are the currency of competitiveness. So without ideas, without innovations, one--individually and organizationally--is fundamentally operating on borrowed time. And nowadays, who can afford that? Arguably, the homes that are in foreclosure and the businesses in Chapter 11 reorganization are in those states because somebody--or, more to the point, somebodies--didn't come up with the necessary ideas and consequent innovations ...
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