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Ideas & answers.(NOTABLE)(Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs)(How to Get Ideas)(Book review)

How to Get Ideas

By Jack Foster

Berrett-Koehler; $17.95

Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

By Arthur VanGundy

AMACOM; $29.95

Ideas lead to innovations. Innovations are the currency of competitiveness. So without ideas, without innovations, one--individually and organizationally--is fundamentally operating on borrowed time. And nowadays, who can afford that? Arguably, the homes that are in foreclosure and the businesses in Chapter 11 reorganization are in those states because somebody--or, more to the point, somebodies--didn't come up with the necessary ideas and consequent innovations ...

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