Magazine article from our research archive:

We're shooting for the x-ring!

The manufacturers, distributors, importers and dealers I chat with on a regular basis provide valuable insight into the pulse of the industry, information we often share in the pages of Shooting Industry.

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In addition to the insight, it's interesting to note who creates the pulse--who is really "in business"--and those who are the "pretenders." It's not difficult to determine the difference between those shooting for the x-ring and those "hoping to hit the target." There also is no mystery which group is successful.

It's not our nature at Shooting Industry to just sorta, kinda hope to hit the target. We are ...

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