Newspaper article from our research archive:

Forget fame, we want to be happy say nation's kids.

Luton survey finds attitudes are shifting

Being happy is more important than being famous, healthy or rich for the nation's under-10s, the annual survey organised by the team which aims to raise Luton's positive profile has found.

Youngsters also reckon terrorism is the worst thing in the world, and that the Queen and Harry Potter are more famous than God.

If they ran the world, children would most want to ban knives and guns and have more school holidays, according to a survey of 1,800 under-10s by Luton First, which sponsors of National Kids' Day.

Asked how much money they would need to be rich, the children gave answers ranging from [pounds sterling]500 to ...

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