Global corporations fail to meet 80 of their online brand objectives;...

M2 Presswire;  November 8, 2006 ;     700+ words ......implementing more than 80 of their own brand guidelines. This is despite these organisations...found a high degree of divergence from brand guidelines in all areas. Findings include...management system (CMS). It takes corporate brand guidelines, often difficult to enforce in the...

LETTER TO THE EDITOR : Save The Word

AdMedia;  September 15, 2006 ;     235 words ......this movement, contribute by doing the following: * Do your next five ads or campaigns with headlines, irrespective of brand guidelines. * Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency. * Dnt wrt lke ths...

HEINZ INSTANT NOODLES.(Brief Article)(Product Announcement)

Grocer;  February 10, 2001 ;     302 words ......would have launched in `fresh' pots, with more quality cues. But the design is immediately Heinz and it looks as though the brand guidelines have been followed to the letter. It lacks `buy me, eat me, you know you want me' appeal, but the foil and colour palette...

Kelly Starman, 27; General Electric Co.(Brief Article)

Advertising Age;  August 1, 2005 ;     141 words ......As a member of GE's 15-member corporate advertising group, Ms. Starman works with multiple outside agencies to develop brand guidelines. Then she travels the globe to lead quarterly training sessions in which GE's 220-plus executives called brand ambassadors...

Job of the week.(Jane Yelloly of Plymouth Gin)(Brief Article)

Grocer;  February 9, 2002 ;     140 words ......Blacknell in a newly created position. Her responsibilities will include the creation of effective marketing tools, such as brand guidelines, promotions, point of sale ranges and web activity. Blacknell said: Plymouth Gin has become the bestselling gin in the...

New era for Exeter international airport ; Exeter International Airport...

Western Morning News, The Plymouth (UK);  June 6, 2008 ;     324 words ......gone on show with the installation of new terminal signs and a redesigned website. Using the colour pallet from the Devon brand guidelines, the airport's new logo reflects the vibrancy of the region and emphasises the focus on people. The seven silhouetted characters...

RPC lights up Lauder.(TECHNOLOGY & PACKAGING)

Cosmetics International;  March 9, 2007 ;     250 words ......designed to continue the image of Estee Lauder Pure Colour make-up, for which RPC Beaute created the majority of packs. Brand guidelines given to RPC Beaute for the project included using a metallic gold colour for the caps, combining geometrical shapes in...

Setting the standard

Step - by -Step Graphics;  January 1, 2000 ;     700+ words ......Creating a new brand identity for a corporation is one thing. Getting the individuals within the corporation to follow the brand guidelines is another. When 0 & J Design, Inc. (New York City) was hired by Avon to update its brand image, the designers knew...

NetContent Express allows non-technical teams to publish, edit and update...

M2 Presswire;  October 18, 2004 ;     582 words ......NetContent Express Portlets enable organisations to instantly add, edit or remove content such as product information, brand guidelines or job descriptions, without having to call the technical department or web design agency. We have been working with NetInfo...

HBOS contract just the start for Elmwood

The Sunday Herald;  November 7, 2004 ;     386 words ......the bank is paying about (pounds) 150,000 for the work, which includes the summary financial statement, and developing brand guidelines for corporate communications for the first time. In the three years since HBOS was formed, the group's branding activities...

Fresh branding for estate agent ; Epworth-based PR and marketing...

Scunthorpe Evening Telegraph;  March 18, 2008 ;     381 words ......the black, red and yellow colours which had always been used. Following approval of the new logo, Bounce then developed brand guidelines for the company so the new logo could be rolled out across all required marketing items such as signage, literature, stationery...

Lessons learned.(News)(Anne Finucane )(Brief article)

Advertising Age;  April 2, 2007 ;     159 words ......clarity. Build an environment of listening, engagement and two-way dialogue between agency and client. Establish shared brand guidelines and characteristics so agency and client have a common framework and language with which to judge creative. 5. Measure...

Nissan Rolls Out New Global Retail 'Visual Identity' With Opening of...

PR Newswire;  April 26, 2002 ;     700+ words ......image at retail outlets. Team Nissan, part of AutoNation, Inc., , is the first existing store fully redesigned under the brand guidelines. The new retail initiative is also designed to improve customer satisfaction and loyalty by managing traffic flow to insure...

DermaQuest Skin Therapy line re-branded.(VYANT GROUP INPUT)

Official Board Markets;  April 28, 2007 ;     325 words ......to reposition DermaQuest as one of the leading professional skin care lines. The project included a new brand strategy, brand guidelines, positioning, media kit, sales collateral, product catalog, Web site, advertising, and packaging design and production...

Branding bid over countryside ; A tourist organisation is appealing to...

Hull Daily Mail (UK);  June 20, 2008 ;     191 words ......promoting the East Yorkshire Wolds beyond the region. VHEY will also use the launch as an opportunity to present a series of brand guidelines and branded promotional merchandise organisations will be able to use to promote the area, as well as a Wolds promotional...