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News vs. entertainment: a new study finds that consumer magazines are less likely to use Web 2.0 tools.(editor's angle)(Editorial)

Years ago I worked for a custom publisher that had as a client a giant technology company. Our task was to produce a couple of different customer magazines. In those days, the Web was still relatively new, and web sites were typically static. But the buzz was about electronic publishing, turning everything that had once been produced in print into text and e-mailing it to subscribers or posting it on a web site. (Fancier HTML would come later.)

Of course, our client was at the forefront of web technology, and a directive came from on high that almost all of the print publications the company produced, either internally or through an outside vendor like us, should be ...

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