Need a primer on social media? Read on; SmashLab white paper outlines...

Advertising Age;  May 5, 2008 ;     681 words ......sections: opportunities in social media and suggestions on how to use social media. The paper can be found...companies can employ social-media strategies to reach...interested parties through social media and give them good...the best example of a company whose ...

Clarifying IBM's strategic mission for social media

Strategic Communication Management;  April 1, 2007 ;     700+ words ......s approach to social media. "The first step in building a social-media strategy is to...'s not for every company or every employee...Structuring the world of social media IBM's strategic intent around social media has now been officially...January 2007, the ...

Marketing Executives Networking Group Survey: Social Media Practices Still...

Wireless News;  November 15, 2008 ;     641 words ......marketers with a framework for leveraging social media to achieve their goals. The first three steps...start as marketers formulate their approach to social media." "An important thing to remember is the initial foray into social media should always begin with listening to ...

Optimizing social media communication at Sensis

Strategic Communication Management;  October 1, 2008 ;     700+ words ......she's embraced social media tools, along with...ago Sensis was a company of approximately...like of which the company had never before...public thanks to social media. Social media means...been impacted by social media is a viral email...Telstra (our ...

Social media: what's on the horizon?(corporate marketing methods)(Brief...

Information Today;  March 1, 2007 ;     285 words ...The social media phenomenon is making...global IT advisory firm. Social media that caught on in the...latest innovations. Using social media has made the biggest...relations. They've found that social media can be a direct, low...that's interested in the company's ...

Marketwire Unveils Social Media 2.0: Industry's Most Authentic Social...

CCNMatthews Newswire;  February 4, 2008 ;     700+ words ......large portion of today's audiences." --__"The social media release is an invitation for dialogue based on ____social media elements. Marketwire's Social Media 2.0 expands upon that ____idea, taking that...initiated at the press release level." --__"The social media ...

1 - COLLABORATION AND SOCIAL MEDIA - 2008

Growth Strategies;  July 1, 2008 ;     700+ words ......consumer and publishing markets. The adoption of social media applications and technologies within the enterprise...their value chain. The rapid growth of the social media marketplace promises to provide many opportunities...thrust of the report is that second generation social media ...

How can b-to-b use `social media'? While new channels attract buckets of...

B to B;  April 1, 2006 ;     700+ words ......numbers loom large The important thing about social media isn't the big numbers but the little ones...first year that meaningful experimentation in social media marketing took place. But with the notable...b marketers have so far moved slowly into social media-based marketing. Most ...

Cision Launches Comprehensive, Enhanced Social Media Monitoring Services.

PR Newswire;  October 24, 2008 ;     700+ words ......microblogs and the entire social media landscape - and the...that leadership within social media, said Marcel LeBrun...customer base. The social media daily reports provide...staying current on social media coverage - along with...appropriately. The Cision Social ...

SURVEY OF INC. 500: FASTEST GROWING COMPANIES ADOPT BLOGGING, PODCASTING,...

US Fed News Service, Including US State News;  January 24, 2007 ;     400 words ......network sites, blogs, podcasts and other social media tools, according to a recent study of...the use of blogging and other forms of social media by businesses with some even predicting...Inc. 500 are thoroughly involved in social media at an adoption rate more than twice...

Spoils of social media go to those who wait; New Channels.(Opinion)

B to B;  December 10, 2007 ;     451 words ......an epiphany about social media marketing. Her young...whose Toronto-based Social Media Group now has eight...said BL Ochman, a social media strategist whose...traffic is growing. Social media marketing is still...completely reorder the company's priorities. ...

From Social Media to Corporate Media, an Interactive Workshop for High...

PR Newswire;  October 17, 2006 ;     488 words ......PRNewswire/ -- Social Media Club today announced...October 23rd, From Social Media to Corporate Media...better understand Social Media. SM2CM will be held...talks from leading Social Media practitioners and...understanding of how their company can benefit ...

SocialMedia Networks CEO Seth Goldstein to Deliver Keynote Address on...

PR Newswire;  June 2, 2008 ;     563 words ......Goldstein will lay out the core taxonomy for the social media and marketing landscape, promoting a cohesive...the space. In order to monetize and manage social media campaigns, brands must understand what exactly...content , it is easy to get lost in a sea of social media jargon. Mr. ...

Biz360 Launches Single Measure of Brands, Trends and Issues Across...

PR Newswire;  January 30, 2007 ;     589 words ......in blogs and other social media is difficult because...mouth impressions in social media, identify influential...and easily compare social media discussion to professional...extension of the company's popular MediaSignal...approaches to measuring social media -- ...

Brodeur Partners Engages Radian6 for Social Media Monitoring Platform.

PR Newswire;  July 30, 2008 ;     528 words ......between mainstream and social media and the impact on brand...literally exploded in social media in the past few years...By using Radian6's social media platform we are able...one of our clients. Social media is infinitely vast...across the many types of social ...