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Moving into the mainstream: four vehicles can help you start integrating social media into your internal communication efforts.(WORKING WITH WEB 2.0)
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Communication World
- Article date:
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January 1, 2008
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Copyright informationCOPYRIGHT 2008 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Falling for social media is a bit like falling in love with the boy or girl from the wrong side of town. You've had the first date, you've fallen in love, and now you want to introduce your new passion to the people back home.
But guess what? They're not impressed.
As you present your proposals for blogging and employee forums to your bosses, you imagine the tumbling of communication hierarchies. They, however, see management anarchy. You envision an interconnected workforce; they see an in-house dating agency. It's like introducing a pole dancer to your maiden aunt.
The trouble is that social media just looks too much like fun for it ...
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