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Why aren't we measuring relationships? By concentrating on relationships, reputation will follow.(special report: europe & the middle east)

In her forthcoming book Measuring Public Relationships, Katie Delahaye Paine makes the point that measuring reputation can be a waste of time. My heart soared when I read this. It seems that everyone wants to measure reputation. Countries, cities, companies, the public sector--you name it, they all want to measure their reputation. The interest in reputation seems to have risen exponentially in the past few years, fueled in part by the proliferation of reputation measurements done by Fortune, Forbes and the Financial Times, among others, with their rankings of the best places to work and the world's most admired firms. However, some academics in PR have despaired that all of ...

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