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Blurring boundaries: survey reveals tensions between European communication directors and global headquarters.(special report: europe & middle east)
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Communication World
- Article date:
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January 1, 2008
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Copyright informationCOPYRIGHT 2008 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
A new international study reveals that almost half of European communication directors (or their senior vice president or equivalent) want greater integration with their global counterparts so that they are better able to carry out their roles and responsibilities of managing corporate reputation in the region.
The report was commissioned by the U.K. executive search firm Watson Helsby and is based on in-depth face-to-face interviews with more than 20 European communication directors from well-known multinational companies such as Microsoft, Disney, Toyota, McDonald's, Dell and Citigroup. All participants work closely with, and often report to, a ...
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