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Article: Who's telling, stories? An IABC survey shows that communicators are using storytelling in their work, but obstacles remain.(iabc survey results)
- Article from:
- Communication World
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the Sodexho Foundation, the charitable arm of Sodexho Inc., sought to boost employee participation in payroll contributions last year, it turned to storytelling. The foundation included an insert with paychecks that included the stories of beneficiaries of the foundation's programs as a call to action. One such story was Toni's:
Being a single morn of six children makes it very hard for me to live out my own dreams. After graduating from the Sodexho Foundation-sponsored Community Kitchen, I am now able to fulfill a long-overdue wish to start a career in the culinary field. Now that I am a supervisor cook for Sodexho, I am ...