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Article: Carnival Cruise Lines Launches New Multi-Million-Dollar Branding Campaign to Promote 'Fun Ship' Cruising.
- Article from:
- PR Newswire
- Article date:
- January 7, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wide-Ranging Effort Includes New Television Commercials, Brand New Look and Feel for Advertising, Marketing and Collateral Materials
MIAMI, Jan. 7 /PRNewswire-FirstCall/ -- Carnival Cruise Lines will launch a new multi-million-dollar branding campaign that injects a fresh new look and feel into the company's various advertising, marketing and collateral materials.
The centerpiece of the wide-ranging initiative is a series of new 30- second television spots which debut Monday, Jan. 7.
Backed by the Queen classic "You're My Best Friend," the spots feature striking images of guests of all ages enjoying a Carnival cruise, enhanced by sophisticated ...