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Article: Launch Pad: Crowne Plaza looks to drive its brand with Mickelson meeting.(Crowne Plaza Hotels & Resorts)(Brief article)
- Article from:
- PR Week (US)
- Article date:
- January 7, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OBJECTIVE: Looking to build on the momentum generated by last year's 'The Place to Meet' marketing campaign, this year the Crowne Plaza Hotels & Resorts launched the 'A Meeting with Phil (Mickelson)' initiative. Gina LaBarre, VP of brand management at Crowne Plaza Hotels & Resorts, said the effort is also designed to raise awareness for the brand and The Crowne Plaza Invitational at the Colonial Golf Tournament in Fort Worth, TX held in May.
IDEA: 'We say Crowne Plaza is the place to meet, so holding a series of meetings is the perfect tie-in for the brand,' she said. The campaign will feature a series of six, 30-second spots in which the golfing star will ...