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Article: Sony Pictures Television and Nielsen Developing Metrics To Quantify Total Impact of Combined Media Properties.
- Article from:
- PR Newswire
- Article date:
- January 7, 2008
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In Initial Findings, Sony Reaches Nearly Two-Thirds of Young, High-Tech Consumers Across Traditional TV, HD and Internet Programs
Groundbreaking Research Shows the Value of Sony's Audience for Electronics and Technology Advertisers in Key Businesses Metrics
NEW YORK, Jan. 7 /PRNewswire/ -- Sony Pictures Television content reaches nearly two out of every three young high-tech consumers in the U.S. across its television and Internet platforms, according to a new study by The Nielsen Company.
This is a key finding in what is intended to be a series of custom research studies across multiple categories of consumers. These studies will combine ...