Article: Generra's Ferlisi tapped for Coach post.(creative director Pina Ferlisi, Coach Inc.)(Brief article)

Byline: Sophia Chabbott, Julee Greenberg Kaplan

Pina Ferlisi, creative director at contemporary brand Generra, has been named executive vice president of design at Coach Inc., a new post at the accessories firm.

Ferlisi, who starts Jan. 2, will report to Coach president and executive creative director Reed Krakoff. She will focus on women's design.

Ferlisi, 40, had been at Generra since March 2006. Previously, Ferlisi was senior vice president of Gap's adult product development and design. She also spent time as a designer at Theory. Before that, she was creative director at Marc by Marc Jacobs and took part in the 2000 launch. Earlier this ...

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