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Article: Paul Smith's African venture.(Paul Smith Ltd.)
- Article from:
- WWD
- Article date:
- December 27, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bambina Wise
JOHANNESBURG -- Paul Smith has finally come to South Africa.
A franchised Paul Smith store quietly opened its doors in October in a gracious 1,900-square-foot, two-story Cape Dutch-style house in the laid-back but fashionable Johannesburg suburb of Parkhurst. Less than a month later, the designer opened a franchised Cape Town store, this time in the new prestige wing of the V&A Waterfront known as the Millionaire Mile. The shop is alongside such labels as Louis Vuitton, Gucci and Burberry.
Paul Smith is the latest high-end fashion label to set up shop in South Africa. In recent months, labels such as Missoni, Chlo, Miu Miu, ...