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Spas seek to move beyond pampering.(International Spa Association)
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WWD
- Article date:
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December 28, 2007
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Copyright informationCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Georgia Lee
KISSIMMEE, Fla. -- With growth slowing, the spa industry is shifting focus from pampering the elite to health and wellness for all.
To keep loyal devotees, spas are moving beyond basic treatments to more personalized experiences that treat the whole person. Using music, biofeedback, meditation and yoga, spas are not only touting stress relief, but nutrition, fitness and how to get a better night's sleep.
By stressing healthy lifestyles, the industry hopes to demystify the spa for the estimated 75 percent of Americans who've never visited one.
"Spa is no longer just about lotions and potions," said Jim Root, chairman of the International ...