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Article: A MySpace odyssey: Tijuana Flats tries to connect with its customers by spotlighting unknown, cutting-edge musicians on MySpace.(MARKETING)
- Article from:
- Chain Leader
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Social networking sites such as MySpace.com and Facebook are still relatively untested territory for many companies. Not that there aren't restaurant chains on MySpace, but whether that presence is contributing to their brand-building objectives remains to be seen.
The degree of viral feedback available on such sites means a marketer gives up the level of control available in traditional While feedback and backlash is a possibility with any marketing effort, it is more likely on social networking Web sites. That, combined with the preponderance of college drinking photos that get linked to a page through "friends," make MySpace a potentially successful tool for ...
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Article: Tijuana Flats gives $4,000 in scholarships to ...
Nation's Restaurant News;
October 4, 2004 ;
700+ words
...ORLANDO, FLA. -- Tijuana Flats here recognized five Florida employees with $4,000 in education ... Conemac, William Frechette and Adam Moore, who represented Tijuana Flats locations in Gainesville, Orlando and Winter Park. Eligible ...
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