Press release article from our research archive:

Boise(R) Launches New-Look Packaging for X-9(TM) Branded Product Line of Multipurpose Paper.

BENSENVILLE, Ill., Jan. 8 /PRNewswire/ -- Boise Paper today announced a fresh new package design for Boise(R) X-9(TM) and Boise(R) X-9(TM) Hi-Brite, the company's #1 selling family of multipurpose paper. The updated package and new brand tagline -- "Many Needs. One Paper. Proven Results." -- convey a more energetic feel and confident message, combined with easy-to-view product information. The new look for Boise X-9 is part of a broader re-branding initiative by Boise Paper for several of the company's primary Imaging Paper lines that also include Boise(R) ASPEN(TM), Boise(R) FIREWORX(TM) and Boise(R) HD:P(TM).

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