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Article: Mobile Operators' 2008 Revenues Threatened by Mobile Advertising; AdaptiveMobile warns callous mobile advertising will cause costly customer churn.
- Article from:
- M2 Presswire
- Article date:
- January 8, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-8 January 2008-AdaptiveMobile: Mobile Operators' 2008 Revenues Threatened by Mobile Advertising; AdaptiveMobile warns callous mobile advertising will cause costly customer churn(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:08012008
Dublin, Ireland -- AdaptiveMobile (www.adaptivemobile.com), the leading security provider of mobile subscriber protection for enterprises and individuals, today urged mobile operators to be prudent when planning how advertisers use their network this year, as the threat of unparalleled customer churn looms.
Lorcan Burke, CEO, AdaptiveMobile, comments: "All the signs point to this year being a record-breaking ...