Article: Mobile Operators' 2008 Revenues Threatened by Mobile Advertising; AdaptiveMobile warns callous mobile advertising will cause costly customer churn.

M2 PRESSWIRE-8 January 2008-AdaptiveMobile: Mobile Operators' 2008 Revenues Threatened by Mobile Advertising; AdaptiveMobile warns callous mobile advertising will cause costly customer churn(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:08012008

Dublin, Ireland -- AdaptiveMobile (www.adaptivemobile.com), the leading security provider of mobile subscriber protection for enterprises and individuals, today urged mobile operators to be prudent when planning how advertisers use their network this year, as the threat of unparalleled customer churn looms.

Lorcan Burke, CEO, AdaptiveMobile, comments: "All the signs point to this year being a record-breaking ...

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