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Article: Setting the trend.(Max Barenbrug of Bugaboo Inc.)(Occupation overview)
- Article from:
- Kids Today
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Tanya K. Merritte
Who: Max Barenbrug, design director, Bugaboo International
Background: Max Barenbrug's foray into the juvenile industry began as a class project. To satisfy honors graduation requirements from the Design Academy Eindhoven in the Netherlands, Barenbrug designed items for two subjects - a city bike for mobility and a stroller for leisure. The stroller's unusual design garnered press attention.
'The stroller became a big hit in the press,' Barenbrug said. 'Because of the success, I thought it would be easy to sell the concept to stroller manufacturers. But because the concept was too revolutionary, they did not dare to buy it. ...