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Ogilvy Public Relations Worldwide and BzzAgent Forge Strategic Alliance to Offer Clients More Word-of-Mouth Communications Solutions.
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PR Newswire
- Article date:
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January 10, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ogilvy PR is first in the industry to engage in a formal relationship with BzzAgent
WASHINGTON and BOSTON, Jan. 10 /PRNewswire/ -- Ogilvy Public Relations Worldwide (Ogilvy PR) and BzzAgent, Inc., an international word-of-mouth media network, have formed a non-exclusive strategic partnership to offer Ogilvy PR clients comprehensive word-of-mouth communications solutions. The alliance allows Ogilvy PR to tap into BzzAgent's community of 370,000 consumer volunteers as part of the strategic public relations, marketing and communications services it provides clients. Ogilvy PR is the first public relations agency to develop a formal relationship with BzzAgent.
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