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ChaCha aims to differentiate with human search guides.(News)
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RCR Wireless News
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January 7, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Colin Gibbs
Online search provider ChaCha last week sashayed onto a very crowded mobile dance floor.
The Indianapolis startup unveiled a short-code based version of its search offering, which uses paid human "guides" instead of computer-generated algorithms to deliver information. Users can send questions to 242242 (ChaCha) to query local business listings, sports scores, current events and trivia.
"The ability to ask any question on your mobile phone at any time and receive the answer from a knowledgeable person was unheard of until now," said ChaCha CEO Scott Jones. "We're giving everyone with a text-enabled cellphone instant access to information at ...
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