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Article: Heileman hires Lone Star communications director. (G. Heileman Brewing Company Inc.)
- Article from:
- Modern Brewery Age
- Article date:
- June 26, 1995
CopyrightCOPYRIGHT 1995 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The G. Heileman Brewing Co. has hired a new director to help rebuild the Lone Star brand image. The company reports that it has hired Hector O. Garza as group director of community relations for its Lone Star Brewing Co. subsidiary.
"Our decision to bring Hector on board was not based solely on his skills and experience alone," said Chuck Wright, v.p. sales for G. Heileman. "He brings to Lone Star a sense of excitement, enthusiasm and going above and beyond the norm. His immediate plans focus on expanding Lone Star's outreach to the local community through grass-roots promotional activities, such as musical concerts, sporting events and sponsorships."
Garza ...
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Article: G. HEILEMAN BREWING COMPANY IMPLEMENTS STRATEGIC ...
Business Wire;
December 5, 1994 ;
700+ words
... ... specialty beers and beverages, G. Heileman Brewing Company today announced that it has ... Malt Liquor, Rainier, Old Style, Lone Star, Schmidt's, Blatz, Black Label ... line has been named Grenadier. For Lone Star, sold mainly in Texas, along with ...
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