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Article: Pacific World brings new twist to nail care. (Pacific World Corp.)(The 1995National Association of Chain Drug Stores Marketplace Conference)
- Article from:
- Chain Drug Review
- Article date:
- July 3, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COSTA MESA, Calif. - Pacific World Corp., one of the leading suppliers of artificial nails and nail care products, wants to be recognized as the company that brings innovation to the category. "We're being very aggressive in terms of product development and realize that we can't just come in with another glue or another nail treatment in a bottle," says marketing manager Liz Allen. "We're trying to bring a whole new twist to what we offer consumers."
For Pacific World, whose products are marketed under the Nailene name, that has meant introducing numerous products over the past 18 months.
Exemplifying the innovativeness of its offerings are a maximum-hold ...