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Article: Mentholatum makes innovation a priority. (Mentholatum Co.)(The 1995 National Association of Chain Drug Stores Marketplace Conference)
- Article from:
- Chain Drug Review
- Article date:
- July 3, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Buffalo, N.Y. - Mentholatum Co. has become a fixture on chain drug shelves over the years on the strength of a relatively narrow product line: Mentholatum ointment, deep-heating rub and a lesser known lip balm. In fact, that was the case as recently as four years ago.
So what's new with Mentholatum? Just about everything's new, according to director of sales Bruce McQuiston. "Over the last three years our company has grown by 32%," he says. "Using its proud heritage, taking the knowledge and experience gained over 107 years of existence and applying that to today's global business, Mentholatum has transformed itself into a worldwide organization providing the ...