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Article: Belvedere expands hair care line. (Belvedere International Inc.)(The 1995 National Association of Chain Drug Stores Marketplace Conference)
- Article from:
- Chain Drug Review
- Article date:
- July 3, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MISSISSAUGA, Ontario - As consumers continue to be fascinated by the allure of Australia and the South Pacific, Belvedere International Inc. is helping retailers meet their customers' requests for products associated with that region.
Last year the 14-year-old supplier of hair and skin care products launched Australian Naturals, a six-SKU line of naturally formulated shampoos and conditioners. Sales of the products (which are actually manufactured at Belvedere's plant here) skyrocketed, says international marketing manager Shari Wilson. That prompted the company to expand the line this year with several shampoos and conditioners formulated with kukui - a form of ...