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Article: Richardson supports Chroma Slim with ad campaign. (Richardson Labs' all-natural diet supplement line)(The 1995 National Association of Chain Drug Stores Marketplace Conference)
- Article from:
- Chain Drug Review
- Article date:
- July 3, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOISE, Idaho - Currently one of the fastest-growing companies in nutritional supplements, Richardson Labs has been anchored by the success of its flagship brand, Chroma Slim.
Chroma Slim, an all-natural diet supplement containing chromium picolinate, L-carnatine and lipotropics, has become the category leader in many drug chains across the country, says a spokesman for the company.
An eight-year-old supplier that began by selling its products to health food stores nationally, Richardson has found success in drug chains by understanding that the category relies on national brands to drive business. "Our program has worked in drug stores because we have the ...