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Article: Aspen Marketing Services Acquires Hispanic Agency Experiencia.
- Article from:
- PR Newswire
- Article date:
- January 14, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WEST CHICAGO, Ill., Jan. 14 /PRNewswire/ -- Aspen Marketing Services, the nation's largest privately-held marketing services agency, today announced its acquisition of Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing. The acquisition enables Aspen Marketing to expand its multicultural marketing capabilities across multiple categories. Experiencia will officially change its name to Aspen Latino as of January 14, 2008.
"As multicultural marketing becomes a more and more important part of our industry, we are excited to welcome Experiencia and launch Aspen Latino," said Patrick O'Rahilly, Chief Executive Officer ...