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DTAC is planning to revamp business strategy.(THAILAND)
- Article from:
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Asia Pacific Telecom
- Article date:
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November 1, 2007
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Copyright informationCOPYRIGHT 2007 Information Gatekeepers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Thailand mobile service provider DTAC is planning to revamp its business strategy for boosting voice-based services.
The company intends to unveil a "brand refreshment and service refeeling" campaign in order to position itself differently from rivals True Move and AIS. COO Thana Thienachariya said that this would be a unique concept for the industry. It is to be noted that True Move and AIS have already devised plans to foray into wireless and wireline broadband Internet, IPTV, and VoIP. Mr. Thana himself admitted that DTAC ...
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