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Article: A new wrinkle: in a youth-focused culture, many people look to advanced skin care products to help them undo years of neglect.(nonfoods for profit)
- Article from:
- Grocery Headquarters
- Article date:
- December 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IF A SINGLE CATEGORY EPITOMIZES HOW DEMANDING TODAY'S SHOPPERS ARE, it may be skin care. Looking to correct what a lifetime of bad habits has created, both women and men are seeking over-the-counter solutions for issues like wrinkles and sun damage. While the sheer diversity of consumer needs dictates variety to maintain interest and momentum, retailers are discovering that it comes with the challenge of managing a category that sees thousands of new products introduced each year.
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For retailers with limited space, the need to feature a large assortment of skin care products might spell catastrophe. But marketers say that if they ...