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Article: Consumers will Select 'MVA' of Super Bowl Advertisements.

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PR Newswire
Article date:
January 16, 2008
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- Research Firm Will Test Ads with Nationally Representative Sample of Americans -

FLEMINGTON, N.J., Jan. 16 /PRNewswire/ -- HCD Research will elicit the help of more than 2,000 consumers to determine the top ads of this year's Super Bowl broadcast the night of the game.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The company will report the ad testing results on its mediacurves.com web site at 6:30 a.m. the morning of February 4. To view last year's winning Super Bowl ads, go to http://www.mediacurves.com/.

The two-phase research will consist of an initial qualitative phase in which a panel of noted ad agency ...

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