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Article: Robert Lee Morris: new store, new look.
- Article from:
- WWD
- Article date:
- September 5, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- When accessories designer Robert Lee Morris opens his new flagship store here in SoHo at 400 West Broadway on Sept. 14., it will signal yet another transition in his expanding business.
In a dramatic departure from his current 400-square-foot space up the street, the new location is not only much larger at 3,200 square feet, but also has a much more sophisticated and elegant look, something Morris said is in step with the times, his customer and changes occurring in the downtown neighborhood's look.
"It's mostly because I'm older and so are some of my customers, but I've been at it for over 20 years and the time was also right to move to a more ...