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Budgeting forecast; Spending for large events down; executive meetings to grow in 2008.(Events)(Report)

Byline: ERIN BIBA

Budget forecasters are predicting that spending on large events will be down this year. But that's not an umbrella forecast for all types of events. Instead, marketers intend to increase financing for smaller, more targeted meetings such as executive breakfasts and roundtables.

According to a recent study, "B2B Marketers' 2008 Budget Trends,'' by Forrester Research, which surveyed 369 marketing professionals online during September and October 2007, almost 50% of those surveyed said they would increase spending on executive seminars and events. That represents the largest projected increase among all marketing and advertising budget categories, ...

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