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Article: ARCHITECTURE: In perspective.
- Article from:
- Design Week
- Article date:
- January 17, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Architecture visualisation has made great progress in the past decade, and the services offered by designers to communicate ideas can prove more valuable than spending big bucks on advertising. It's about time architects woke up to what's available, says Henrietta Thompson
A little more than ten years ago, an up-and-coming, but as yet unestablished architect called Zaha Hadid was giving a lecture about her work. Sitting in the audience, two architectural designers - Christian Grou and Tapio Snellman - were inspired, but frustrated. 'The slides simply couldn't demonstrate the power of her ideas,' remembers Snellman.
They both approached Hadid after ...