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Article: Lillian Vernon cuts staff, circ.
- Article from:
- DM News
- Article date:
- January 7, 2008
- Author:
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LILLIAN VERNON is downsizing in 2008--both the company and the catalog--because of rising mailing costs. These moves follow other staff reductions made throughout 2007 in response to lost business and streamlined operations.
Just before Christmas, Lillian Vernon cut approximately 25% of its staff, for a total of 140 employees. The cuts "reached into every function within the company," said Michael Muoio, president/CEO at Lillan Vernon.
In addition, the company's catalog circulation will be reduced this year, although Muoio said that the reduction is "evolving" declining to give specifics.
In March, Lillian Vernon said it had cut call volume by ...